How Amazon is making Alexa more than a household name

This event report outlines how Amazon is seeking to extend the presence of Alexa, its voice-activated digital assistant.

How Amazon is making Alexa more than a household name

Stephen Whiteside Warc

Artificial intelligence (AI) is largely about potential.

But after approximately 18 months on the general market in the US, Alexa - an AI-driven digital assistant from Amazon which understands, analyzes and replies to natural language, and is best known for powering the brand's, Dot and Tap interactive speakers - is also about revenue.

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