How Alibaba continues to revolutionise retail in China

This event report details how Alibaba, a Chinese e-commerce company, has changed retail in China through continuous innovation in its omnichannel strategy.

How Alibaba continues to revolutionise retail in China

Lucy Aitken Warc

Alibaba not only dominates e-commerce in China, it's also changed habits, behind-the-scenes logistics and retail experiences. One way it has changed how people shop is through introducing new occasions to encourage them to spend. The most prevalent i

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