How Airbnb picks its partners as “ultimate influencers”

Airbnb, the online hospitality service, leverages strategic partnerships to reach new audiences and shift perceptions about its brand.

Airbnb built a global hospitality business by promoting the idea that anyone can belong anywhere.

But when it comes to its corporate partnerships, Airbnb isn’t letting just anyone through the door.

“Partnerships are crucial for us, especially...

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