How Airbnb is forging its ‘next wave of growth’ in APAC

Airbnb sees the Asia Pacific region as a key driver of its next growth phase, with meeting the unique needs of each market the key to success.

Something is conspicuously missing from Google’s newly redesigned hotel search platform – which recently added listings from the likes of Expedia and HomeAway to its booking options – and that is Airbnb.

“We’re not there today,” said Airbnb’s APAC regional director Siew Kum Hong recently at the Skift Forum Asia in Singapore, where he discussed the company’s growth in the region.

APAC fuelling growth in global travel, and Airbnb too

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands