How Airbnb crashed the Oscars and out-Twittered official sponsors

Airbnb, the online hospitality company, leveraged Twitter to insert itself into the Academy Awards, despite being locked out of the event as an official advertiser.

The Academy Awards remain a night when much of America gathers around the television to see who wins what.

Rachael Haley, global connections strategy lead, Airbnb

But, in 2016, Airbnb found itself locked out of the party: Ads on the live performance were...