How a chatbot delivers deep insights on food for Woolworths

Woolworths, the South African retailer, used a bot to conduct qual research on its customers’ food habits and motivations revealing insights that have adapted its comms and NPD.

Woolworths, the South African retailer, built a persona-based Facebook chatbot to understand the food habits of South Africans. In contrast to a food diary, this method aimed to access a more naturally-worded and accurately reported picture of food c

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