Hispanic Americans: An unmet pharma market

This event report provides some headline findings from analysis conducted by Nielsen, the research firm, into the opportunities the Hispanic-American market presents for pharma brands.

Hispanic Americans should be a pharma marketer's dream demographic.

According to "The Hispanic Healthcare Journey" (HHJ), a 2016 study conducted by Nielsen, the research firm, and Univision Communications, a leading media company serving Hispanics:

Hispanics rank healthcare as a top priority, second only to family;

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