Hip-Hop's 30th Birthday: Brands and the Seven Ciphers of Afro-American Urban Culture

Geoffrey Precourt

The transition of Hip-Hop from musical movement to major urban culture - and the opportunities and challenges it presents to marketers and brands - is the focus of this presentation to the Association of National Advertisers 2009 Multicultural Marketing & Diversity Conference by Erin Patton of The Mastermind Group.

Hip-Hop's 30th Birthday: Brands and the Seven Ciphers of Afro-American Urban Culture

Geoffrey PrecourtWARC

Geoffrey Precourt reports from the Association of National Advertisers 2009 Multicultural Marketing & Diversity Conference.  Read more of his latest stories and analysis atwarc.com/precourt .

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Welcome to the 30th anniversary of Hip-Hop music. The Sugarhill Gang's Rapper's Delight was recorded in 1979 and broke through America's Top 40 list the following year. And, with that recognition, a new cultural force started to gain traction in the United States.

The consequences of Hip Hop extended far beyond the recording industry,...

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