High Times seeks to bring marijuana into the marketing mainstream

This article addresses how High Times, a media company focused on all issues relating to marijuana, is seeking to move the cannabis industry towards the mainstream.

High Times seeks to bring marijuana into the marketing mainstream

Diana Marszalek

Undergoing explosive growth, the legal marijuana industry needs marketers to elevate it to the next level as a legitimate business.

"People's perceptions of 'reefer madnes

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands