High Times seeks to bring marijuana into the marketing mainstream

This article addresses how High Times, a media company focused on all issues relating to marijuana, is seeking to move the cannabis industry towards the mainstream.

High Times seeks to bring marijuana into the marketing mainstream

Diana Marszalek

Undergoing explosive growth, the legal marijuana industry needs marketers to elevate it to the next level as a legitimate business.

"People's perceptions of 'reefer madness' have to be removed," Larry Linietsky, the Chief Operating Officer at High Times, a media company specializing in all matters marijuana, told delegates at the Association of National Advertisers' (ANA) 2016 Digital & Social Media Conference in Colorado Springs.

"Cannabis is not just being consumed by people rolling joints … Cannabis is a heavily tech[-based] business. And they are big business. And they...

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