Hershey’s "edible internet" tickles taste buds in Brazil

The Hershey Co., the candy company, engaged millennials in Brazil with a campaign that enabled them to take real-life bites out of the internet.

For young consumers, two of the most important activities in life are eating and browsing the internet.

And in Brazil – which houses a digitally-connected population of more than 140 million people – The Hershey Co., the confectionery manu

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