Henkel’s route to faster, better – and cheaper – innovation

Brian Carruthers

Looks at how Henkel created a “structural capability” that enables it to efficiently feed its innovation pipeline.

Faster, better, cheaper. It’s often said of research that clients have to choose which two of those three they want because it’s simply not possible to have all three. But Maren Jekel, director global market research/laundry & home care at Henkel, claims to have developed a process that delivers on all three and that feeds a pipeline of innovation.

At Qual360 Europe (Berlin, February 2020), a qualitative research conference organised by Merlien Institute, Jekel outlined a pilot project that sought to move from insight generation to validated concept within just three months.

Henkel operates across three categories – Adhesive Technologies,...

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