Hellmann's taps into WhatsApp to find new inspiration for mayonnaise

Stephen Whiteside

This event report explains how Hellman's, the mayonnaise brand owned by Unilever, created a WhatsApp recipe service to increase usage occasions in Brazil.

Hellmann's taps into WhatsApp to find new inspiration for mayonnaise

Stephen WhitesideWarc

Hellmann's has been feeding hungry consumers in Brazil for more than five decades. And by successfully tapping their appetite for digital experiences, the brand is...

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