Heineken France connects direct to consumers

In France, Heineken created a Facebook Messenger chatbot to bring in consumer data by rewarding with redeemable points those people that shared their bar tab or drinks photos.

Artefact was, until recently, a start-up. Acquired by the Euronext-listed NetBooster in 2017, the company’s three years of independent trading had demonstrated its considerable prowess in data analysis and consultancy. It also had a good name,

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