Hearst puts data at the heart of digital transformation

Hearst Magazines, the publishing company that owns brands including Esquire, Cosmopolitan and Harper’s Bazaar, is putting data at the heart of its digital transformation efforts.

In the days before digital pages and virtual newsstands, the magazines owned by Hearst – be it Esquire, Cosmopolitan, Harper’s Bazaar or Elle – could rely on brand recognition and mass circulation for safety.

“What protected the magazine business was the rate base,” Troy Young, Hearst Magazines’ president, explained at the Interactive Advertising Bureau’s (IAB) NexGen Marketing Summit in New York.

Troy Young, President, Hearst Magazines

A publication like Cosmopolitan, he continued, might enjoy an official rate base of approximately four million readers. This figure was the basis for the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands