Hasbro beats back the “noise” of influencer marketing

Hasbro, the toy manufacturer, has taken a test-and-learn approach to influencer marketing as it seeks to navigate this complex but dynamic space.

Victor Lee insists his insight into influencer marketing began the day he watched a viral BuzzFeed video – all 48 minutes of it – that showed the excruciating drip, drip, drip process of exploding a watermelon, one rubber band at a time.

The...