Has America Already Reached Its Demographic Tipping Point?

Geoffrey Precourt

Demographic shifts in American population have been well documented and, on the cusp of the 2010 nationwide census, well projected.

Has America Already Reached Its Demographic Tipping Point?

Geoffrey PrecourtWarc

Demographic shifts in American population have been well documented and, on the cusp of the 2010 nationwide census, well projected. But a new demographic audience whose presence, combined with burgeoning Hispanic and Afro-American populations, already may have pushed the U.S. beyond the tipping point of tradition into what one Advertising Research Foundation (ARF) "Re:Think 2010" keynote speaker described as the "New Mainstream".

Guy Garcia, ceo of MentaMetrix, and the author of The New Mainstream: How the Multicultural Consumer is Transforming American Business(Harper Paperbacks, October 18, 2005), spent...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands