Gymshark: building a social media community and a business

Fast-growing British fitness and apparel brand Gymshark has built its success around a community of fans and a smart approach to social media.

“You see taglines at companies, being community or customer obsessed. I think that to be successful it can’t be just a tagline; you’ve really got to give a shit.”

Those were the words of Steve Hewitt, CEO of Gymshark, a fast-growing British fitness and apparel brand, speaking at the Internet Retailing Expo (Birmingham, April 2019).

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