A report from inside the belly of the European Union’s General Data Privacy Regulation (GDPR) beast reveals the sheer complexity – and cost – of accommodating this privacy-focused legislation.
“Some programmatic teams estimated...
GroupM’s Montgomery details internal complexity of GDPR-driven agency practice
GroupM Connect, a unit of WPP Group, has learned invaluable lessons for the future in adapting to the European Union’s General Data Privacy Regulation (GDPR).
