Why it matters
Although past crises can offer some guidance for tackling the downturn that is anticipated to result from the COVID-19 pandemic, history will not be an infallible guide. The dynamics shaping the coming recession – and the recovery – however, will be distinct in various ways.
Takeaways
- Digital technology has advanced considerably since the economic downturn of 2008/09, and offers new solutions for brands and consumers alike.
- Legacy brands that had been ramping up their ecommerce operations will double down here, adding an extra layer to their rivalry with direct-to-consumer players.
- Media trends already in train prior to...