Tim Castree, GroupM’s CEO/North America, believes that the agency industry is taking more than its fair share of hits as consumers and clients grapple with questions of trust in the marketing ecosystem.
“We’re getting a lot of people whose business models accelerate the most distrust they can ferment,” he said at the 4A’s (American Association of Advertising Agencies) 2019 Decisions 20/20 Conference.
“We’re getting [criticism from] a lot of consultants, we’re getting it from a lot of lawyers … There are a lot of people in there selling their services who are absolutely incentivized to ferment that distrust.”