Great food and smooth transport key to ‘bleisure’ traveller hearts: Expedia

The rise of ‘bleisure’ – the combination of business and leisure travel – is a “massive opportunity” for marketers, says Gianluca Armando, APAC director of Group Media Solutions at Expedia.

The rise of business travel is a “massive opportunity” for marketers as more business travellers embrace ‘bleisure’, said Gianluca Armando, APAC director of Group Media Solutions at Expedia.

Business travel is expected to reach

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