The rise of business travel is a “massive opportunity” for marketers as more business travellers embrace ‘bleisure’, said Gianluca Armando, APAC director of Group Media Solutions at Expedia.
Business travel is expected to reach US$1.6 trillion in spend by 2020, based on forecasted figures by Washington D.C.-headquartered Global Business Travel Association.
Speaking at at the recent Mumbrella Asia Travel Marketing Summit in Singapore, Armando defined bleisure as “the practice of combining business travel and leisure travel into one trip”.
Recent research by the travel technology company found that on average, 60% of business trips from China, Germany, India, the UK...