Grandi Stazioni Retail leverages data for DOOH

The Italian train station operator Grandi Stazioni uses innovative data sources to craft advertising in one of the most important retail occasions for many consumers.

Train stations are a unique opportunity for out-of-home media, bringing both regular commuter and diverse tourism traffic as well as the possibility of extended dwell times. And when you marry up stations across a region or an entire country, interesting new options for creative can be developed.

Grandi Stazioni Retail manages both advertising and retail across 14 major Italian railway stations and delivers two million people a day to advertisers, according to Marco Orlendi, operations & product innovation manager, media & advertising at the business, which was privatised in 2016 (it had been 60%-owned by Italian state railways company Ferrovie...

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