Gorilla Glue generates multiple benefits from in-house approach to TV commercials

The Gorilla Glue Company, a manufacturer of various different adhesive products, has yielded multiple advantages from creating and producing TV advertising through its in-house agency.

Lauren Connley leads the in-house agency for The Gorilla Glue Company, with responsibilities that extend from social media and packaging to public relations, market research and design strategy.

Perhaps the most visible work from her team, however, are the TV commercials which promote the firm’s products, and usually see its primate mascot helping consumers out with a variety of problems that require sticky solutions, from glue and tape to c