GoodRx aims to close the affordability – and empathy – gap in the US healthcare system

GoodRx, a digital-first healthcare company which helps US consumers find lower prices for prescription drugs, is tackling an affordability and empathy gap in the industry.

This article is part of the May 2021 Spotlight US series, "How the pandemic has changed US healthcare marketing." Read more

GoodRx is a brand with a tough mission: helping US consumers navigate a healthcare system that is hard to understand, uniquely bureaucratic, and – perhaps most of all – expensive.

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