Goodbye to print: Mobile is the future of the New York Times

This event report details the evolving strategy being pursued by the New York Times as it adapts to a future where smartphones increasingly dominate news consumption, as well as some lessons for other brands.

Goodbye to print: Mobile is the future of the NY Times

Geoffrey Precourt Warc

Mark Thompson, who left his post as director-general of the BBC to become president/ceo of the parent New York Times Co. in late 2012, brought a vision to his new job.

"It's the middle of the 20th century. A couple is having breakfast together on the Upper West Side. Or maybe it's the Upper East Side. They're sharing a cup of coffee, cereal and toast. And they've both got different parts of the . It's a wonderful, calming half hour to start the day."

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