Good nudges, bad nudges and blemishes: Observations from Nudgestock 3

Brian Carruthers

This event report looks at some examples of how behavioural science can apply to marketing.

Good nudges, bad nudges and blemishes: Observations from Nudgestock 3

Brian CarruthersWarc

Norms, ethics and manners

Professor Richard Thaler, the father of nudge theory, was angry with a certain UK national newspaper. Wanting to read the first review of his new book, Misbehaving, he discovered it was behind a paywall but that he could get a trial subscription for just £1. The problems arose when he wanted to cancel that subscription, as the fine print revealed that his trial was automatically renewed, that he needed to give 15 days' notice to quit and that he could only...

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