Digital audio continues to grow: from its music streaming origins, radio streaming is increasingly common, podcasts are everywhere and smart speakers have thrown a new factor into the mix.
“This is actually the first year ever that digital audio now reaches more than 50% of the [UK] adult (15-plus) population every single week,” Tom Streetley, Global digital media manager, told the IAB Sound Investment event (London, May 2019). “That’s up 14% up year on year, and now it’s 28.3 million people. So not only is it big, it’s still growing very quickly.”
That growth has been accompanied by a shift...