Godrej and Mindshare: Finding a community to fight dengue fever

Godrej’s HIT brand, a consumer insect repellent brand, worked with Mindshare in India to push its place in the combat against dengue fever, an insect-borne disease, by bringing together a community of donors.

Mindshare India, working for the pest repellent brand Godrej HIT, used data signals, brought in from a broad range of sources, to create a business plan that would simultaneously deploy a big idea to capture hearts and minds while also delivering eff

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