Giphy's plans for turning GIFs into ad revenue
GIFs – a shorthand term for looped videos that typically last no longer than five seconds – have become a cultural phenomenon across social-media services such as Instagram, Tumblr and Twitter.
In fact, the clips are employed in extremely diverse ways by consumers, but most often serve as a tool for expressing emotional reactions – say: Happy, shocked or sad – or when conveying a particular mindset—from hunger to boredom and exhaustion.
Enter the opportunity for marketers, believes Giphy, a search engine that helps users find exactly the right...