Gillette takes a nick out of e-commerce with eSports sponsorship

Gillette, the shaving brand owned by Procter & Gamble, has tapped the power of eSports to engage with young consumers.

Gillette, one of the progenitors of sports marketing, has been playing with video-game controllers for the last decade, largely using its spokesjocks from the real world to compete with masters of various electronic pursuits in a Gillette Champions initiative....

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