Get smart: understand dark social for better media buying

The article provides case studies and advice for brands looking to leverage dark social sharing, and explains how this can drive more efficient media investment.

Get smart: understand dark social for better media buying

Low Lai Chow

Brands are over-investing in social networks, and they don't even know it, believes Patrick Darcy, RadiumOne commercial director of Asia Pacific.

The phrase 'dark social' generally refers...

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