GE’s brand approaches a "golden moment"

This event report explains why General Electric, the 130-year-old conglomerate, believes it is on the cusp of a "golden moment" from a branding perspective.

GE's brand approaches a "golden moment"

Stephen Whiteside Warc

General Electric has been an icon of corporate America for 130 years – but its brand could now be on the brink of a new golden age.

"It is truly a 'golden moment' for our brand, because

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