General Mills gives agencies new incentives

This event report outlines how General Mills, the fast-moving consumer goods group, is transforming its model of agency remuneration.

General Mills gives agencies new incentives

Stephen Whiteside Warc

General Mills, which recently named 72andSunny and Redscout as its lead US creative agencies, is now seeking to assemble a group of project-based shops to supplement its two main partners.

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