GDPR: an opportunity to build consumer trust

This article looks at how companies can use the upcoming General Data Protection Regulations (GDPR) in the EU to build consumer trust.

Many marketers view the forthcoming General Data Protection Regulations (GDPR) that will come into effect in May 2018 as a daunting prospect, another business challenge to overcome. But Ardi Kolah, executive fellow and programme co-director at Henley Business School, takes a different view. He believes that GDPR, which is an update of the 1995 Data Protection Directive, presents businesses with an opportunity to deepen trust with consumers and strengthen brand reputation. Speaking at the DMA's Data Protection event, held in London in February 2017, Kolah urged marketers to view GDPR through the lens of "reputation, not regulation".

The...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands