Many marketers view the forthcoming General Data Protection Regulations (GDPR)that will come into effect in May 2018 as a daunting prospect, another business challenge to overcome. But Ardi Kolah, executive fellow and programme co-director at Henley Business...
GDPR: an opportunity to build consumer trust
This article looks at how companies can use the upcoming General Data Protection Regulations (GDPR) in the EU to build consumer trust.
