Galloway: There are two kinds of CMO but only one survives

The outspoken NYU professor Scott Galloway shares his view on the two types of Chief Marketing Officer in existence – and why one will disappear and the other will thrive.

It’s not news that the CMO has become the most expendable capo in the corporate family. The reasons for this are multiple and structural, NYU Stern marketing professor Scott Galloway explained during his recent appearance at the Festival of Marketing

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