Galloway: ‘A fifth of media firms won’t make it out of the ICU’

The NYU Stern Professor of Marketing Scott Galloway explores how the most influential four tech firms are shaping up for a post-coronavirus environment.

The NYU Marketing Professor has a few ideas about what has made media so vulnerable to the economic ravages of COVID-19, and a few more about how to solve it.

You know it when you hear it. That monotone drawl: a serenity you imagine only racing drivers know in the moments before the lights go green. “I have 96 slides and 1,200 seconds, so let’s light this candle,” says Galloway, stood squarely framed and c.

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