From Association to Start-Up: Reshaping the 4As to meet the challenges of globalisation and diversity
Geoffrey PrecourtWARC Online
Geoffrey Precourt, WARC Online's US editor, reports from the 4A's 2009 Leadership Conference in San Francisco. For his full coverage of the event, visit WARC Online's conference blog.____________________International expansion
In an attempt to create a larger, more powerful footprint in a global economy, the American Association of Advertising Agencies (4As) is about to begin offering a new international associate membership.
"Next week, I'll meet with leaders of the European Association of Communications Agencies (EACA) to talk about the...