Empirelays claim to being the world’s biggest film magazine. Admittedly there aren’t as many rivals as there once were but, in a hugely disrupted industry, the Bauer Media-owned title is still standing. And it’s moved with the times...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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