From 'old school' to 'bold school': Coty's four-point guide to brand communications

This article explains how beauty brands can overcome biases about their category and use bold online strategies that resonate with consumers.

Too many brands are making multi-million-dollar marketing decisions based on "no real clue" about what their consumers are actually doing and saying, according to Jason Forbes, who is not only Chief Digital & Media Officer at beauty company Coty,...

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