From "Mad Men" to "Math Men" - Sir Martin Sorrell on WPP and the future of advertising

This report from the Festival of Media Asia summaries a keynote interview with WPP's chief executive officer, Sir Martin Sorrell.

From "Mad Men" to "Math Men" - Sir Martin Sorrell on WPP and the future of advertising

Low Lai Chow

At the Festival of Media Asia 2013, WPP's chief executive officer, Sir Martin Sorrell, was his usual candid self.

"We are still Mad Men, but we are also Math Men, if you will… our business is no longer just about art, it's a science as well," he said to C Squared's chief executive and FOMA founder Charlie Crowe, who was present to helm the interview sessi

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