From analyst to simulation architect: the gamification of MR

Market research is changing; questionnaires lead to professional respondents rather than the true target audience – the solution for some has been to rethink research through gamifications and simulations of real world situations.

Doctors are busy people and loathe to spend their time on "mind numbing tasks" like completing traditional research surveys, according to Greg Chu. They're trained to solve puzzles, so rather than ask them to tick boxes, why not hack that mindset?

The COO of Task Inc, a software company specializing in advanced simulation platforms for use in the healthcare market, operates in a niche market, but the gamification of market research is a growing trend, as was evidenced by several speakers at th

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