Four tips to produce great Facebook Live videos

Anna Hamill

Facebook Live offers new opportunties to marketers in a landscape where streaming and live content are hugely popular – but getting it right requires strategy and foresight.

With Facebook’s algorithm changes ever present in the minds of marketers, the new way to the hearts and wallets of consumers could be through the platform’s live video stream, which sees some of the highest engagement.

But getting live video right is a delicate science, according to Moses Velasco, Chief Product Evangelist at social media analytics company Socialbakers, especially in a time when there’s more pressure on marketers to get cut-through on a saturated Facebook news feed. But more than a hundred million hours of video is watched every day by Facebook users – and that’s only continuing to rise...

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