Four factors of future disruption: The view from AKQA

This event report discusses four factors which have the potential to disrupt business models over the coming years.

Four factors of future disruption: The view from AKQA

Matthew Carlton

'Digital disruption' has torn up business models and transformed customer experiences over the past couple of decades. Big names that have fallen victim include Newsweek, Blockbuster, Kodak and HMV.

There is plenty more to come. Ben Jones, Chief Technology Officer at AKQA, provided Advertising Week Europe with an informed view of the initiatives – across marketing, products and services – that are disrupting the face of business, both currently and in the future.

Jones pointed to several types of disruption. Brands such as Zynga and...

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