Marketing in the COVID-19 crisis

This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.

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Why it matters

This 'black swan event' is costing more than 1 trillion yuan (US$144 billion) in losses in the restaurant, tourism and movie industries since the outbreak emerged this year on 23 JanHome quarantines and work-from-home policies have resulted in sharp declines in foot traffic in shopping malls, but not all is lost.