Four tips on how to tap into “localism” – a COVID-19 trend with long-term staying power

Research by Cannes Lions, the events and content company, outlined several guidelines for engaging consumers in locally-relevant ways.

A shift towards buying locally-made products was gaining pace before the arrival of the coronavirus, but the pandemic has encouraged more shoppers to choose goods that are familiar, transparent about sourcing, and tailored for the needs of their specific...