Four insights into consumer attention for on-demand content and advertising

Analysis of attention levels to content and advertising, as watched live and on-demand, provides various telling insights about how consumers are responding to this material.

“We all know that streaming has dramatically changed the way people watch TV,” Julie DeTraglia, head of research and insights at streaming service Hulu, told online delegates at the Advertising Week 2020 conference. “It has provided nearly endless choice...

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