Four consumer groups for 2023: “Predictors”, “New Romantics”, “Conductors” and “Impossibles”

Consumers have been understandably, and indelibly, changed by the COVID-19 pandemic, but have coped with it in a variety of different ways.

The trials of the COVID-19 pandemic have transformed the way people live, the way they think, and what they feel – and the impacts will affect consumer behaviour in the years ahead.

Carla Buzasi, president/CEO of trend and forecasting company WGSN, argued...

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