Ford has yet another new idea: a cloud-based VR “algorithm buster”

Geoffrey Precourt

Ford, the automaker, has effectively tapped virtual reality (VR) as a means of engaging consumers in new and powerful ways.

integrated marketing and media lead, Ford US

When Ford Motor Co. moved into virtual reality (VR) in the summer of 2016, it had the right-time/right-place vehicle.

“We debuted our groundbreaking platform at the alpha of all car races – the 24 Hours of Le Mans – with the alpha of all cars, the all-new Ford GT,” boasted Lisa Schoder, Ford’s US integrated marketing and media lead.

“We wanted to blow the lid off this emerging frontier the way no other car company had by creating a VR programming schedule that told various stories about the Ford universe as only VR...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands